Telegram is the 8th most popular messaging app worldwide.
Even though it is relatively new, its increasing popularity has made it a social media that can contribute to your company's marketing efforts. And, when an opportunity presents itself, why not use it to boost your business?
In this blog post, we'll tell you everything we know about Telegram, what it is, which sectors are known for using telegram, and how to implement a telegram marketing strategy.
What is it?
Telegram is a multi-platform messaging service that promises to deliver messages faster than any other application in the market. Without any relation to other social media services such as Facebook, Snapchat, Twitch, Discord, WhatsApp, Instagram, and many other providers. To date, the app has approximately 550 million active users monthly.
If you are thinking well, there are a gazillion apps and online messaging services so… Why should I use Telegram? What sets Telegram apart from its competitors is its focus on privacy, encrypted messages, and open-source API. On top of that, another unique feature is that it allows multiple devices to have access to the same account and several accounts on 1 device, unlike WhatsApp or Messenger which only allow 1 personal account per device.
3 tips for using Telegram marketing strategy:
Telegram bots:
What are chatbots? Chatbots are AI-powered virtual assistants that are able to participate in real conversations with your clients, this is accomplished thanks to previously programmed scenarios.
When your channel/group has multiple people who always talk, creating a Telegram chatbot is one of the best ways to automate your messaging. Since it helps you collect leads, deliver information, and provide customer support for your audience. It is a great feature that will help you save time and human effort.
Make the most out of the channels feature
Thanks to telegram channels, your voice can be heard loud and clear by your audience. These channels focus on messaging large audiences. By having no limits to the number of members a channel can have, it is ideal whenever you want to message a large audience. It's also important to highlight that channel members will be anonymous to each other.
A big pro about this is that only admin members are allowed to make an announcement or publish a post, however, every member of the channel is notified whenever this happens. Making it perfect for sharing news, product updates, or asking for customer feedback.
Create a community by using groups
It can be easy to get confused and think that groups are the same as channels on telegram. However, there's a slight but key difference between both of them. Members are not anonymous, and they can also post and participate in sharing news on their end.
Groups are another way companies can communicate with a large audience, as Telegram allows up to 200 000 members per group. Group members also have the option to communicate with each other by sharing images, text, videos, or audio. This makes groups an extremely versatile communication channel since they can be both public or private depending on their settings.
Since groups provide direct communication to your audience, they are great to implement in your telegram marketing strategy. Within groups, you can also start building a community to incentivize communication among your audience, this can help you increase brand awareness, loyalty, and retention.
Common sectors with a Telegram marketing plan
Travel and hospitality
The hospitality industry doesn't have a fixed working schedule. While a hotel might be based in Singapore, travelers from all over the world could be trying to reserve accommodation with them. Which makes it extremely difficult to provide customer support at any time, when their workers might be off work. That's exactly where telegram chatbots come in handy. They can be around 24 hours, 7 days (weekday, weekend, and holidays), at any time, anywhere in the world.
E-commerce
While an e-commerce company might be based in a particular country, its clients don't have to be in the same country or even continent. And that's the beauty of an online business, right? The amazing reach it has and how customers can be located anywhere in the world. However, it also makes it complicated to communicate with them in a timely manner. That's where Telegram marketing can be the best alternative in order to post product announcements, ask for feedback and provide customer service.
NFT marketplace
The channel feature of Telegram makes it ideal for handling a large number of people. Also communicating and sharing product features, or educating your community about NFTs. If you have doubts about the NFT world, check out 5 ways to use the NFT marketplace for your business.
Final thoughts:
As one of the most used messaging platforms, Telegram offers plenty of opportunities to market your business directly to your consumers. It allows you to establish 1-1 relations with customers and there are many ways in which you can implement a telegram marketing strategy: creating chatbots, channels, and groups are only a few things you can do that many industries are already using to increase their brand's awareness. Need help with merging telegram marketing into your strategy? Contact us for help.