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Startup Marketing Strategy: 13 Tactics To Grow Your Business


Startup marketing strategy

Starting a new business is an exciting adventure, but it can be challenging to get your product or service noticed in a crowded market. As a startup, you need to be creative and come up with unique marketing ideas to set yourself apart from the competition.


Here are some startup marketing ideas to help you get started, or to add to your current strategy, with some examples and useful tools.


Outline




1. Social Media Marketing


Social media is an excellent platform to reach out to potential customers and engage with your audience. You can create social media accounts for your business and post content regularly to keep your followers updated about your products or services. You can also run social media ads to reach a broader audience.


Social media is a great way to reach out to potential customers and engage with your audience. However, not all social media platforms are created equal.

As a startup, it's essential to determine which social media channels are best suited for your business.


To choose the right social media channels, you need to know your target audience. Different social media platforms attract different demographics. For example, Facebook is more popular among older adults, while Instagram and TikTok are more popular among younger adults. LinkedIn is a professional networking platform that is ideal for B2B businesses.

Once you know your target audience, you can pick the social media channels that they are most likely to use. You can create social media accounts for your business and post content regularly to keep your followers updated about your products or services. You can also run social media ads to reach a broader audience.

Remember to keep your social media content engaging and personalized to keep your followers interested.


Social media is an excellent way to build a community around your brand and establish your business as a thought leader in your industry.



2. Content Marketing


Startup marketing strategy.content

Content marketing involves creating and sharing valuable content to attract and retain customers. You can create blog posts, videos, podcasts, or infographics that educate your audience about your industry or product. This will help you establish your business as a thought leader in your industry.


Here are some ideas:


Webinars

Webinars are online events that allow you to connect with potential target customers and showcase your expertise. You can host webinars on topics related to your industry or product and use them to educate your audience and generate leads.


Video Marketing

Video marketing is a powerful way to engage with your audience and showcase your product or service. You can create product demos, explainer videos, or customer testimonials to show how your product works and why people should buy it.


Podcasts

Podcasts are a great way to reach your target audience and share your expertise. You can create a podcast on topics related to your industry or product and use it to educate your audience and build your brand.



3. Influencers in your Startup Marketing Strategy


Startup marketing strategy.influencer

Partnering with influencers can help you reach a new audience and build trust with potential customers. You can collaborate with influencers in your industry to promote your product or service. This can be done through sponsored social media posts or blog articles.


Partnering with influencers can be a great way to reach a new audience and build trust with potential customers.


According to a survey conducted by Influencer.co, 80% of marketers find influencer marketing effective, with 89% saying it provides a better return on investment (ROI) than other marketing channels. In addition, influencer marketing can result in a 6.5x higher conversion rate compared to other forms of marketing, according to a report by Linqia.


When choosing influencers to work with, it's important to ensure that they align with your brand values and target audience. Micro-influencers, who have smaller but more engaged followings, can be a good option for startups with a limited budget.


It's also important to establish clear guidelines and expectations for the partnership to ensure that it is mutually beneficial.


Collaborating with influencers can take many forms, from sponsored social media posts to blog articles or even in-person events. The key is to find a partnership that feels authentic and provides value to both your business and the influencer's audience.


4. Email Marketing


Email marketing is an effective way to keep your customers informed about your business. You can send newsletters, promotional emails, or updates about your products or services. Make sure your emails are engaging and personalized to keep your subscribers interested.


Email marketing is a highly effective way to keep your customers informed about your business. You can use email automation to send personalized messages to your customers based on their behavior, such as abandoned cart reminders or product recommendations based on their purchase history. You can also create newsletters that provide value to your subscribers by offering exclusive content, promotions, or discounts.



Email promotions

Email promotions are also a powerful way to drive sales and reward customer loyalty. You can send exclusive discounts or promotions to your email subscribers to encourage them to make a purchase.


Remember to make your emails engaging and personalized to keep your subscribers interested. You can use email segmentation to send targeted messages to specific groups of customers based on their interests, behavior, or demographics. This will help you increase the relevance of your emails and drive higher engagement and conversions.


Overall, email marketing is an essential component of any startup marketing strategy. It allows you to build relationships with your customers, increase brand awareness, and drive sales over time. Make sure to track your results and adjust your strategy as needed to ensure you are getting the most out of your email marketing efforts.


5. Guerilla Marketing


Guerilla marketing involves using unconventional and low-budget tactics to promote your business. You can create eye-catching posters, stickers, or flyers and distribute them in public places. You can also organize stunts or events that grab people's attention.


For example, a startup that sells healthy snacks could create a pop-up shop in a busy public area, such as a park or a beach. They could offer free samples of their snacks and engage with potential customers by telling them about their brand and the benefits of their products.


Another example of guerrilla marketing is creating chalk art on sidewalks or walls in public places. This can grab people's attention and create buzz around your brand. You could create a unique design that reflects your brand's values or promotes a specific product.


Guerrilla marketing is all about being creative: with a little bit of imagination, you can come up with innovative and effective ways to get your product or service noticed.


6. Referral Marketing


Startup marketing strategy.referral marketing


Referral marketing is a cost-effective way to attract new customers. Encourage your existing customers to refer your business to their friends and family by offering them incentives, such as discounts or free products.


Referral marketing is a cost-effective way to attract new customers. Encourage your existing customers to refer your business to their friends and family by offering them incentives, such as discounts or free products.


Here are three businesses models and how they can use referral marketing:

  1. Subscription services: If you offer a subscription service, such as a meal delivery service or a monthly box of beauty products, you could offer a discount or free box to customers who refer a certain number of friends. This will encourage your existing customers to spread the word about your service and bring in new customers.

  2. Online courses: If you offer online courses, you could offer a discount or free course to customers who refer a certain number of friends. This will encourage your existing customers to share your courses with their friends and family, which can help you reach a new audience.

  3. E-commerce products: If you sell e-commerce products, you could offer a discount or free product to customers who refer a certain number of friends. This will encourage your existing customers to share your products with their friends and family, which can help you increase your sales and reach a new audience.

Remember to make it easy for your customers to refer their friends by providing them with a unique referral link or code. This will make it easy for you to track referrals and reward your customers for their efforts.

7. Search Engine Optimization (SEO)


SEO can help your website rank higher on search engine results pages, making it easier for potential customers to find you. Optimize your website for relevant keywords and make sure it has high-quality content that is optimized for search engines.


Search engine optimization (SEO) is the practice of optimizing your website to rank higher on search engine results pages (SERPs). Here are some best practices for SEO:


Keyword research

Keyword research is the process of identifying the keywords and phrases that people search for when looking for products or services like yours. You can use keyword research tools like Google Keyword Planner or SEMrush to find relevant keywords for your business.

Once you have identified relevant keywords, you can optimize your website content to include those keywords. However, be careful not to overdo it. Keyword stuffing can actually hurt your SEO rankings.


High-quality content

Creating high-quality content is essential for SEO. Your website should have informative, engaging, and well-written content that is optimized for search engines. This will help you rank higher on SERPs and keep visitors on your site for longer.


On-page optimization

On-page optimization involves optimizing your website's content and structure to make it more search-engine friendly. This includes optimizing your website's title tags, meta descriptions, header tags, and URLs.


Mobile Optimization

More and more people are using mobile devices to browse the web, so it's important to optimize your website for mobile users. This includes using responsive design, optimizing images, and minimizing load times.


Link building

Link building involves getting other websites to link back to your site. This can help improve your SEO rankings and drive more traffic to your site. You can build links by creating high-quality content that other websites want to link to, or by reaching out to other websites and asking them to link to your site.

Remember, SEO is an ongoing, long-term commitment. It takes time and effort to see results, but it can be a powerful way to drive traffic to your website and increase your brand's visibility online.

8. Pay-Per-Click (PPC) Advertising


PPC advertising allows you to place ads on search engine results pages and other websites. You only pay when someone clicks on your ad, making it a cost-effective way to reach your target audience.


When choosing a platform for pay-per-click (PPC) advertising, it's important to consider your target audience and advertising goals. Here are some factors to consider:


Audience

Different advertising platforms attract different audiences. For example, Facebook and Instagram are more popular among younger users, while LinkedIn is more popular among professionals. Consider your target audience and choose a platform that is most likely to reach them.


Budget

Different advertising platforms have different costs per click, so it's important to consider your budget when choosing a platform. Google Ads, for example, can be more expensive than other platforms, but it also has a larger audience.


Advertising Goals

Different advertising platforms may be better suited for different advertising goals. For example, Google Ads is a good platform for driving traffic to your website, while Facebook Ads is better suited for building brand awareness and engaging with your audience.


Ad Format

Different advertising platforms support different ad formats. For example, Google Ads supports text ads, display ads, and video ads, while Facebook Ads supports image and video ads. Choose a platform that supports the ad format that best suits your advertising goals.


Overall, it's important to choose a platform that aligns with your audience, budget, and advertising goals. Test different platforms to see which one works best for your business, and adjust your strategy as needed to ensure you are getting the most out of your PPC advertising efforts.


9. Public Relations (PR)


Public relations can help you generate buzz about your business and increase your brand awareness. Reach out to journalists and bloggers in your industry and pitch them your story or product.


Here are three tools/platforms for PR that you could consider:


HARO (Help a Reporter Out)

HARO is a platform that connects journalists with sources. You can sign up as a source and receive daily emails with requests for expert quotes or information on various topics. If a journalist is interested in your response, they may feature you in their article and provide exposure for your business.


Muck Rack

Muck Rack is a PR software that helps you find journalists and build relationships with them. You can use Muck Rack to search for journalists by beat or publication, monitor media coverage of your brand, and track your PR efforts.


Cision

Cision is a media database and PR software that can help you find journalists, build media lists, and send press releases. Cision also offers analytics and reporting tools to help you track your PR results and adjust your strategy as needed.

10. Community Building


Startup marketing strategy.community


Building a community around your brand can help you create a loyal customer base. Engage with your customers on social media, host events, and create online forums where your customers can connect with each other and share their experiences.


Here are three growing community platforms in the startup world:


Discord

Discord is a chat platform that has become increasingly popular among startups and small businesses. It allows you to create private channels for your team and public channels for your community. You can use Discord to host events, communicate with your customers, and build a community around your brand.


Telegram

Telegram is an instant messaging app that has become increasingly popular among startups and small businesses. It allows you to create group chats, channels, and bots to communicate with your ideal customers and build a community around your brand. You can use Telegram to share updates about your products or services, offer customer support, and even sell products directly through the app.

Telegram also offers end-to-end encryption and self-destructing messages to ensure the privacy and security of your communications. Overall, Telegram can be a great way to connect with your audience and build a loyal customer base.


Mighty Networks

Mighty Networks is a platform that allows you to create your own social network for your brand or business. You can use Mighty Networks to host events, offer courses, and build a community around your brand. It also includes features such as messaging, forums, and member profiles to help you connect with your audience.


These platforms can be a great way to build a community around your brand and connect with your audience. Remember to choose the platform that best aligns with your brand values and target market, and to engage with your community regularly to keep them interested and invested in your business.


11. Affiliate Marketing


Affiliate marketing involves partnering with other businesses or individuals who promote your product or service in exchange for a commission. This can help you reach a new audience and increase your sales.

We've explained in detail how to start affiliate marketing for your business in a previous article.


12. Trade Shows


Trade shows are events where businesses in your industry showcase their products and services. Attending trade shows can help you connect with potential target customers, generate leads, and build relationships with other businesses in your industry.

Effective networking plays a crucial role in the marketing strategy of every startup.


13. Local Advertising


Local advertising is an offline marketing tactic that can help you reach potential customers in your area. You can advertise in local newspapers, on local radio stations, or through local billboards or flyers to promote your business and increase your brand awareness.

These are just a few more digital marketing strategies and tactics startups can consider. It's always important to say that not all strategies are suitable for all businesses. You'll need to understand your customers' needs and behaviors in order to choose the best strategies and tactics for your business.


Remember to track your results and adjust your strategy as needed to ensure you are getting the most out of your marketing efforts.

You can find a useful goals-tracking spreadsheet on our resources page.


Do you need help reaching your marketing goals? Hiring a fractional marketing team is what you might need. Get in touch and let's see how we can add value to your marketing efforts.




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